Paul Belford+This Is Real Art

Paul Belford, together with ex-partner and consultant Adrian Shaughnessy (previously from Intro) helms This is Real Art. After completing a PhD in Biochemistry, he began working as an art director in 1988. He has held senior management positions at TBWA, Ogilvy and AMV BBDO where he was Joint Creative Director. He is often asked to lecture, write, teach and judge awards shows all over the world. Paul has a strong interest in promoting craft and has won D&AD Pencils for both advertising and graphic design. He has helped D&AD with many of its educational activities such as Workout and tutoring at student portfolio surgeries at Congress. Belford is also a member of the D&AD Executive.

Paul is responsible for many creative campaigns including Waterstones, Playstation, the Economist, and The Type Museum, and among others. He concentrates on making ads not look like ads and employs very creative ideas and techniques to do this.

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