Dieter Rams

The work of revered German product/industrial designer Dieter Rams captured through images on Flickr. Many of his designs - wonderfully sleek coffee makers, calculators, radios, audio/visual equipment, consumer appliances and office products - have found a permanent home at many museums over the world, including MoMA in New York.

For nearly 30 years Dieter Rams served as head of design for Braun A.G. until his retirement in 1998. He continues to be a legend in design circles and most recently designed a cover for Wallpaper* magazine. It is speculated that Rams' designs have been influential on Jonathan Ive of Apple, Inc., responsible for the designs of audio and hardware products as the iMac, iPod, and iPhone.

Brief articles on him can be found on Vitsoe and the Design Museum. Be sure to read his 'Ten Commandments of Good Design'.

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design helps us to understand a product.
Good design is unobtrusive.
Good design is honest.
Good design is durable.
Good design is consequent to the last detail.
Good design is concerned with the environment.
Good design is as little design as possible.

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