As the Great Singapore Sale gets into full swing while you're reading this, Changi Airport has lined up 1,213,000 reasons for you to start shopping:
One winner of $1,000 every day, for 183 days
One winner of $5,000 and a luxury trip every month, for six months
One winner of $1,000,000
To coincide with this promo, more than 400 participants kicked off this promotion with a a multi-faceted 3-minute dance massive dance performance in the transit area. Some were as young as 10 years, others as old as 75 and they all left feeling like a million bucks. Most importantly, Changi Airport is the Best Airport in the world when we're just a tiny red dot in the map.
Campaign & website developed and designed at TribalDDB, Singapore
Monday, May 31, 2010
1,213,000 reasons for you to start shopping
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