Monday, May 31, 2010

1,213,000 reasons for you to start shopping

As the Great Singapore Sale gets into full swing while you're reading this, Changi Airport has lined up 1,213,000 reasons for you to start shopping:

One winner of $1,000 every day, for 183 days
One winner of $5,000 and a luxury trip every month, for six months

One winner of $1,000,000

To coincide with this promo, more than 400 participants kicked off this promotion with a a multi-faceted 3-minute dance massive dance performance in the transit area. Some were as young as 10 years, others as old as 75 and they all left feeling like a million bucks. Most importantly, Changi Airport is the Best Airport in the world when we're just a tiny red dot in the map.

Campaign & website developed and designed at TribalDDB, Singapore

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