Wednesday, April 16, 2008


Everyone needs a little help from time to time.

An update (from the Creative Review blog): Help Remedies was founded by Richard Fine and Nathan Frank and the design of the brand was conceived by New York’s ChappsMalina design studio. “Using the packaging as a dramatic device to convey a sense of comfort and calm in an incredibly noisy landscape was the central idea in creating this design”, says Malina. “The Help packaging was designed to not only reflect this approachable tone but, working with paper pulp, a completely new and untapped material in this category, enabled us to add a dimensional twist to the story. It’s kind of an inside-out approach that’s playful and intuitive for the consumer” adds Scott Chapps. More of the article here.

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